SEO

The traffics coming from Google Search

Google is the first search engine that people search for a business like yours. The business listed on the top list has a 99% chance that users will click and check it. Other than the first few companies listed at the top of the page, people will rarely check the bottom of the list. But 90% of the visitors will not go to the second page of Google. Getting to the top list will require a lot of work and effort, but that is for sure possible to reach it with the help of SEO. 

Why do people ignore paid ads?

It is because they believe those businesses are not capable of providing the right service. They actually don't trust them and never click on them, unless they click unintentionally.