To create a visually appealing website, you need to follow the principles of web design which are essential for a standard website. Web designing is not only creating an interactive landing page, animated sections, image slider or designing attractive navigation on the header or footer of a website. There are several principles to follow to meet Google Search Engine requirements. In addition to search engine optimization (SEO) standards, your design should meet Web Content Accessibility Guideline (WCAG) too. There are at least 7 principles to implement when designing astonishing websites.
7 web designing principles
- User-focused design: The user must be in mind during the whole website design process. The user can be an individual of any age, language, and physical condition. In fact, the website should be easy to navigate, with clear and concise content, and a logical layout.
- Mobile-first design: With the increasing use of mobile devices, it’s important to design websites with mobile users in mind. Start with a mobile-first design approach to ensure that the website is accessible and easy to use on small screens.
- Simplicity: A clean and simple design can be more effective than a cluttered, heavily animated and busy website. Follow the branding, a limited branding colour palette, and simple typography to create an elegant and easy-to-read design. Such a kind of design will be more mobile-friendly.
- Accessibility: This principle is so important if your website is offering the services of people. The website should be designed to be accessible to all users, including those with disabilities. Use alt tags for images, provide captions for videos, and ensure that the website is keyboard-friendly. The website should strictly follow the WCAG roles to better serve people with disabilities.
- Consistency: Consistency in website design refers to the use of similar or identical design elements throughout the website. This includes using the same font types, font sizes, colours, images, and layouts in a consistent manner across all pages of the website. This helps to create a cohesive and unified look and feel for the website, which can enhance the user experience and increase brand recognition. By maintaining consistency in website design, users are less likely to become confused or frustrated when navigating the site, which can ultimately lead to higher user satisfaction and engagement.
- Responsiveness: The website must be designed to be responsive, meaning it should adapt to different screen sizes and devices. This ensures that the website is accessible to users on all devices. Especially in this area, the majority of people use smartphones which come in different screen sizes and resolutions.
- Visual hierarchy: This principle will increase your ranking on Google Search if the visual hierarchy is implemented in your design. Use headings, subheadings, and typography to create a clear hierarchy of information.
By following these 7 web designing principles, you can create a website that is effective, user-friendly, and visually appealing. Unique Media Inc is always following these principles to make our designs unique and bring revenue to our customers. Check out our Portfolio page and contact us immediately if you need a website.